Watch List Review with Amanda Camacho
- Lovely Adenola
- Sep 27, 2024
- 2 min read
Welcome back to another insightful session here at The Lock Box Advantage! Today, Jessica Hays is joined by the brilliant Amanda Camacho, also known affectionately as Amanda in Sacramento. They dive deep into Amanda’s innovative prospecting strategy known as the Watchlist, a system designed to revolutionize the way agents identify off-market properties and engage potential buyers.
Amanda introduces the Watchlist as a dynamic, living database separate from the traditional MLS listings. It serves as a niche repository for properties not actively on the market but where owners are open to offers. This strategic approach allows agents to uncover hidden opportunities and nurture meaningful connections with both sellers and buyers.
The genesis of the Watchlist stemmed from Amanda's desire to create a personalized database exclusively for her network. Unlike traditional "coming soon" listings that often face regulatory hurdles, properties on the Watchlist are not actively marketed but are available for consideration if the right offer arises.
Jessica highlights the strategic advantage of this approach: agents can leverage everyday conversations and intentional networking to populate the Watchlist with potential properties. By simply asking homeowners about their willingness to sell at a certain price point, agents can initiate meaningful dialogues that may lead to future transactions.
One of the key benefits Amanda emphasizes is the ease of integration with social media and other marketing channels. By showcasing Watchlist properties on platforms like Instagram highlights, agents can maximize visibility and engagement while keeping clients informed and excited about exclusive opportunities.
The discussion underscores the importance of compliance with state regulations and MLS guidelines. It’s crucial to monitor properties on the Watchlist and promptly remove them if they become actively listed elsewhere to maintain ethical standards and avoid conflicts.
In closing, Amanda encourages agents to adopt the Watchlist strategy without delay, emphasizing its potential to generate leads, enhance client relationships, and drive profitability. Jessica expresses gratitude to Amanda for sharing her expertise and announces that a comprehensive guide to the Watchlist will soon be available in The Lock Box Advantage’s free resource library.
As agents continue to seek innovative ways to thrive in a competitive market, the Watchlist stands out as a powerful tool for proactive agents looking to stay ahead of the curve. Stay tuned for more insights and practical tips from The Lock Box Advantage as they continue to empower agents with cutting-edge strategies for success.
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